Friday, February 10, 2017

Bakmi Mewah By Mayora Group

On any country, noodle had been a common daily food since a long time ago.
started since 1960 something, Japan made an instant noodle.

In Indonesia, instant noodle is very famous, because it is cheap, glute, easy to store, easy to cook, many flavour and so on.

This is not new, but it just start again, Instant noodle with real meat. Real meat refer to fresh meat that you cook, not dried one.

Today we review Bakmi Mewah ( translate Luxurious Noodle ) From Mayora ( a Indonesian group who known as crackers factory )
Bakmi Mewah


Bakmi Mewah
I can say that this product is targeting niche market. Retail price is around 3 - 4 times of common instant noodle, with deluxe packaging.

Mayora is the first mover on this kind of category, but very soon, the biggest player, Indofood follow their move, sure I will make another review for the competitor's product.

At the beginning, I doubt that this product can perform well, even without the competitor following to make similar product. But since Mayora is not a new player, They own their distribution channel in every city of Indonesia, It is not a matter for them to distribute Bakmi Mewah all around Indonesia.
As per today, the business still growing well.

Detail review, and if you want see me finish this noodle in 15 seconds, please watch on youtube.


Cheers ^^

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